Pegasus Strategic Communications organized an unforgettable in-store End-of-Year campaign for Kinder in 2021, transforming Saudi Arabia into a snowy haven of excitement. Through the introduction of a virtual ski game, children were invited to step onto ski sleds and seamlessly navigate their way through thrilling slopes. Adding to the enchantment, a specially designed snowball-shaped photo area provided the perfect backdrop for capturing cherished moments in this winter wonderland.