Rocher Ramadan 25

Pegasus Strategic Communication delivered a Ramadan-themed brand activation for Ferrero Rocher, celebrating the spirit of hosting and sharing during the holy month. The activation featured a large-scale hosting experience, combining a live Arabic calligraphy activation with product sampling to create a culturally relevant and engaging consumer journey. The experience was designed to strengthen emotional connection with the brand, elevate awareness, and position Ferrero Rocher as a premium choice for Ramadan hosting occasions.