Silal Fresh

The Silal Fresh project was a memorable challenge to tackle, Pegasus was able to create two directions representing the spirit of Ramadan and the Silal Fresh brand, from theme conceptualization to implementation in over 30 locations in the form of danglers, wobblers, top banners, divider flaps. We also enjoyed creating a consumer promotion involving an interactive activation, with an instant reward, sampling, and a microsite.